We’ve featured Hal Hefner‘s work before. I love how he mixes the real world with the “They Live” world. They are really not that far apart. Well, with Star Wars: The Force Awakens upon us, I guess he thought it was a good time to explore our consumption of all of that cool Star Wars merch.
The subject matter tackled by John Carpenter’s They Live is even more relevant today then it was in 1988. Don’t believe me? Go watch it again. Then look around you. So the timing seems perfect for artists Stephen Zeigler and Calder Greenwood to give downtown residents of Los Angeles a living installation inspired by the classic film.
They influence our decisions without us knowing it. They numb our senses without us feeling it. They control our lives without us realizing it. THEY LIVE.
A rugged loner (RODDY PIPER) stumbles upon a terrifying discovery: ghoulish creatures are masquerading as humans while they lull the public into submission through subliminal advertising messages. Only specially made sunglasses make the deadly truth visible.
Residents of LA got to see things as if through Roddy Piper’s sunglasses. The normally hidden OBEY, CONSUME and SLEEP signs were in full view. And so was an actor dressed as an alien in a business suit.
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