Avengers: Endgame is killing it at the box office in it’s first 3 days. On Friday, it broke the record set Star Wars: The Force Awakens in 2015 for highest-grossing opening day. Endgame made $156.7 million on Friday, and $60 million in Thursday night previews. That beats the $119.1 million record set by The Force Awakens by over $38 million.

The new film is now expected to set a new opening weekend record at about $340 million in its first three days. Some think that it will hit the $350-$375 range.

This isn’t the manufactured buzz of captain Marvel where they stir up all of the “woke” NPCs with Brie Larson acting like an activist idiot about race and gender. There were no drives to get underprivileged girls into theaters, which would count toward the box office. And we are also not seeing any shady movie ticket buying where half of the theater is empty, yet those tickets have sold.

No. This is genuine excitement as this movie was 20 years in the making. All of the MCU has been leading up to it. These numbers will go way up.